Services

CORPORATE COMMUNICATIONS/REPUTATION MANAGEMENT

Research shows that more frequently consumer decisions to choose goods or services are based not only on their quality and price, but also consumer opinions on goods manufacturers or service providers. Similarly, consumers place even greater significance on a company’s corporate image and reputation – important factors for the creation of positive, easily recognisable and reliable brands. Many companies are already convinced that the creation of brands and reputations is not something that can be achieved in a day, and that this process can only be successful if the companies’ management is involved, appropriate resources are allotted, and a strategic plan is developed and implemented.
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PROGRESSING BRAND RECOGNITION IN THE MARKET

Widely recognisable and reliable brands have great significance for a company’s successful activity and development. Business practice shows that an effective and clear brand recognition strategy can help to influence consumer behaviour in the short term, as well as ensure long term loyalty and give preference to services and goods that are offered under this brand.
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B2B RELATIONS

To develop successfully, a company not only has to obtain consumer support, but also to successfully collaborate with its business partners. We help our clients to find opportunities for the development and maintenance of mutually favourable relations, as well as to generate interest about the company in potential partnership environments and attract new ones.
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MEDIA RELATIONS/PUBLICITY

To help companies effectively reach their target audiences, it is important to develop and introduce a comprehensive and strategic media relations plan. Our experience shows that the way in which information is provided to the media and content of the most important information can influence how the company, and all activities connected with it, are reflected in the multi-media. This can make the difference between positive publicity for a company’s managers, products and services, or the emergence of subjective and negative articles, thus influencing the public’s attitude in an undesirable way towards the company's brand for a long time.
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MEDIA TRAINING/COURSES

Rarely do company managers or specialists have the experience to give a quality interview to the media. Therefore, company representatives who have to give interviews, “perform” at press conferences, or come into contact with journalists in their everyday work it is essential to be prepared and know how to behave in such situations. Similarly, it is important to acquire the skills and experience to successfully explain the most important information to the media.

Business practice shows that it is increasingly important for companies to comprehend public relations and the role they play in the successful development of companies and the creation of their reputation. Based on the experience and expertise that we have gathered over fifteen years, we offer companies a variety of interactive learning seminars, which help to grasp these issues.

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SPECIAL EVENTS/PUBLIC INFORMATION CAMPAIGNS

Event organisation is a complicated and labour-consuming process. Although company events are often organised by their own staff, our experience shows that the involvement of professional consultants ensures a more creative and exciting approach to events, as well as wider publicity. Similarly, consultants have the experience and wide range of contacts to successfully attract well-known people and third parties to events.

The involvement of professional consultants is also a significant factor in successfully organising and implementing social-political projects, as well as political and public information campaigns about social issues. Successful activities in this area ensure collaborative links with many political parties and public institutions, as well as a variety of non-governmental organisations, which we have formed over ten years.
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CRISIS MANAGEMENT

Although crisis situations are often unpredictable, it is possible to prepare for them and to plan appropriate solutions. An effective and convincing crisis management plan will help to protect the company’s reputation, brand and place in the market, as well as retain client, staff and partner loyalty to the company and its management in such situations. A crisis management plan will also guarantee effective collaboration with the media, who in turn will ensure multi-media reflection based on facts and objectivity.
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INTERNAL COMMUNICATIONS

An increasing number of companies are beginning to comprehend and dedicate a greater role to internal communications, or relations between company management and staff. Our experience shows that an effective internal communication plan helps a company create a positive internal culture based on mutual respect, improving staff morale and securing their loyalty to a company. Good relations between staff and management help to retain the best workers in a company. Similarly, good internal communication ensures that staff coming into daily contact with external target audiences, and appropriately communicate this positive attitude outside the company.
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Contact Information

CONSENSUS PR IN LATVIA
Avotu street 9-15, Riga
Phone: (+371) 67114343
Fax: (+371) 67114344
pr@consensuspr.lv